721 E Central Ave, Monrovia, CA 91016

CALL US (855) 423-1183

Our Philosophy and Mission

Lathrop G. Hoffman
Chairman of the Board

Mr. Hoffman has been in the automobile business for over 50 years. His tradition for integrity and fairness to his customers is well known. He has served on many dealer councils , chambers of commerce, non-profit boards and many other community committees.

His passion for fairness is well distributed throughout the Sierra family of dealerships by his own family. His eldest son Peter is the President of the group and he continues his father's tradition of integrity and honesty in his leadership of the entire Sierra group. His Daughter Mary Fahey, is the Business Manager of the group's corporate headquarters, Sierra Pursuits, Inc. and daughter Elizabeth works in the main dealership office.

All of the Hoffman family works together to continue the tradition and commitment to total customer satisfaction. "We are in this business for the long haul, so we must treat our customers with the respect and dignity they deserve or we could not continue to grow."

Our Mission Statement

At Sierra we see each customer and each and every one of us, as members of one family.

We are dedicated to a tradition of courtesy, honesty and continuous improvement in our work.

We take great pride in ourselves, our community and the delivery of value to our customers.

Contact Us

Located At

721 E Central Ave.
Monrovia, CA 91016



  • Monday 9:00 AM - 9:00 PM
  • Tuesday 9:00 AM - 9:00 PM
  • Wednesday 9:00 AM - 9:00 PM
  • Thursday 9:00 AM - 9:00 PM
  • Friday 9:00 AM - 9:00 PM
  • Saturday 9:00 AM - 9:00 PM
  • Sunday 10:00 AM - 8:00 PM

Service & Parts

  • Monday 7:00 AM - 6:00 PM
  • Tuesday 7:00 AM - 6:00 PM
  • Wednesday 7:00 AM - 6:00 PM
  • Thursday 7:00 AM - 6:00 PM
  • Friday 7:00 AM - 6:00 PM
  • Saturday 7:00 AM - 5:00 PM
  • Sunday CLOSED